Instagram Influencer Marketing 101
This course is to teach brands how to plan and launch a successful influencer campaign.
What is influencer marketing?
Why should you use influencers to market your brand?
What is the difference between influencer marketing and affiliate marketing?
Should I do influencer marketing or affiliate marketing?
What is the first step of starting an influencer campaign?
How do I find influencers I want to work with?
How much should I expect to spend per influencer campaign?
How will I know what my ROI is from working with an influencer?
What is the expected turnaround time for an influencer to post?
How can I ensure that I will like the content the influencer creates?
What is a Brand & Content Guidelines Deck?
What if I don’t like the content an influencer creates, can I ask them to redo it?
Do I need a contract to work with each influencer?