Course curriculum

  • 1

    Influencer Marketing Intro

    • What is influencer marketing?

    • Why should you use influencers to market your brand?

  • 2

    Affiliate Marketing vs Influencer Marketing

    • What is the difference between influencer marketing and affiliate marketing?

    • Should I do influencer marketing or affiliate marketing?

  • 3

    Starting An Influencer Campaign

    • What is the first step of starting an influencer campaign?

    • How do I find influencers I want to work with?

  • 4

    Budgeting & ROI

    • How much should I expect to spend per influencer campaign?

    • How will I know what my ROI is from working with an influencer?

  • 5

    Content Guidelines & Agreements

    • What is the expected turnaround time for an influencer to post?

    • How can I ensure that I will like the content the influencer creates?

    • What is a Brand & Content Guidelines Deck?

    • What if I don’t like the content an influencer creates, can I ask them to redo it?

    • Do I need a contract to work with each influencer?

  • 6


    • Summary